ACQUISITION FINANCING: CREATIVE WAYS TO BUILD SHAREHOLDER VALUE

When
considering an acquisition (and alternatives for acquisition
financing) there are always three key items of consideration. In
order of importance they are
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The continued growth opportunity provided by the
acquisition, |
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The acquisition financing terms, and
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The purchase price. |
Many
acquisitions that fail often do so because those priorities are not
in line. The most common mistake is rationalizing an acquisition
because of an attractive purchase price, rather than its strategic
importance to the buyer’s existing business and future growth plans.
Listed below are a few important pointers, for acquiring, financing
and executing acquisitions that can build significant value for the
buyer’s shareholders.
Identify the continued growth opportunities – Acquisitions always
provide immediate growth as the two companies are combined. The
better question is once combined will they provide continued growth?
Good acquisitions always provide some opportunity for continued
growth. That growth may come from better serving a buyer’s existing
customers, ease of expanding into new markets, or even as the
preliminary step towards continued acquisitions of similar type
businesses over a period of time. Attractive acquisitions always
have a clear opportunity for follow-on growth because they are
strategic to a buyer’s current business. Conversely, most
acquisitions that don’t ultimately create additional value, almost
always have trouble answering the question of how the acquisition
will provide continued growth after being purchased.
Realize acquisition financing terms are more important than the
purchase price – Not unlike buying a car, the true cost buying a
company is comprised of many components. In financial terms it’s
both the cost of the business and the cost of the acquisition
financing. Most buyers have far more to gain by the spread in
acquisition financing terms than the spread in the purchase price.
To illustrate, assume a buyer has two alternatives for financing an
acquisition 1) to finance the acquisition by selling 25% of the
buyer’s stock or 2) paying 10% more for the acquisition but
financing the acquisition entirely with debt. Most buyers would pick
option 2. Why? Because over time, the 100% debt deal will create
more value for the existing shareholders as the debt is paid down.
Financing that dilutes a buyer’s ownership position by 25%
immediately raises the effective purchase price of business by the
same amount or more. As such, acquisition financing terms can swing
substantially from one institution to another. It’s not uncommon for
the total cost of acquisition financing to vary by more than 50%. Do
acquisition prices swing that much? No. Do acquisition financing
terms? Absolutely.
Seek
A Cooperative Seller – To allow enough time to get the best possible
financing terms, it can take 120-180 days to close on both the
financing and the acquisition. As a result, a buyer needs a
cooperative seller. How do you get a cooperative seller?
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Make Every Effort To Give The Seller Their Target Purchase Price
– Most sellers have a price in mind and with a little analysis
you can quickly determine whether their price is reasonable. If
you are convinced the target business will add value to your
business and can be financed, make the seller happy and
motivated by offering them their target purchase price.
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Give The Seller Quick Feedback - Make your initial offer simple,
and attractive. Give the seller as much cash upfront as
possible. Avoid overly creative’ strategies that make the seller
think they are financing their own acquisition. Follow-up the
verbal offer with a formal Letter of Intent. Once you have a
signed Letter of Intent, you have a committed seller.
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· Make The Process Easy For The Seller – Try to minimize the
seller’s time, effort and expense. This will keep the seller
energized and motivated throughout the transaction. Share your
key milestones with the seller, particularly as you secure
financing for the transaction. Having a motivated, cooperative
seller is essential to secure financing at attractive terms.
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Create A Comprehensive Business And Financial Plan – To get the best
possible financing terms and improve the likelihood of success,
create a business plan that details the areas of strategic,
business, and financial synergies as well as a detailed picture of
the future projections of the combined business. Many acquisitions
fail to perform because the detailed planning was never done.
Solicit Multiple Financing Sources – With a strong business plan in
hand, the company is in an ideal position to seek financing
customized to their needs. Most important is a well developed plan
allows buyers to get financing based on the combined businesses not
just the buyer’s current business. A business plan illustrating the
combined operations provides more collateral, more cash flow and
greater certainty and usually substantially better acquisition
financing terms. But, customized acquisition financing can only be
found if you provide the detailed information necessary for
financial institutions to understand it. Financing terms often vary
significantly from one institution to another and substantially
impact the total cost of the financing (and possible ownership
dilution). Also, the financial covenants and risks can also vary
substantially from one group to another. As an example, some
institutions may require personal guarantees or stock ownership (or
warrants) while others do not.
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The Financial Partner’s Homework – It’s always important to do due
diligence on any acquisition target. Most companies can perform
adequate due diligence on a company’s operations using a checklist,
common sense, and a little effort. Thankfully, your financing
partner will also perform their own due diligence, particularly on
the financial aspects of their business. The benefit of using their
work is not only less work and expense for the Company but should
they find any problems, both the company and the financing partner
can go back to the seller to address the problem. Sellers are
usually much more responsive to questions and changes coming from
the financing group that also has the checkbook to write the
seller’s check.
Admittedly, some of the strategies outlined above may seem to fly in
the face of conventional wisdom, but they do provide the key
ingredients to a successful transaction and build value for the most
important stakeholder’s in any transaction, the buyer’s existing
shareholders.
ACQUISITION
FINANCING AND LANTERN CAPITAL ADVISORS
A common growth strategy for our
clients is making strategic acquisitions. Lantern Capital
Advisors works with clients in order to successfully arrange and
execute single or multiple mergers or acquisitions concurrent with raising the
financing required as determined in the business plan.
We help our clients finance acquisitions
during the business planning process from
issuing letters of intent (LOI) to execution of the acquisition
concurrent with raising the growth capital.
Similar to our
expertise with successful
management buyouts, we help analyze acquisition targets in order to
pre-address how the acquisition will best fit into the corporate financial
model and determine the amount of the acquisition in order to achieve the
funding required.